LuckyBrand Creators
LuckyBrand Creators
The result was a collection of creator-driven content that felt natural, visually cohesive, and true to both the creators and the Lucky Brand identity.
We partnered with Lucky Brand to develop a creator-led campaign that felt authentic to the brand while staying true to the voices of the creators involved.
Our role focused on identifying and sourcing creators whose visual style, audience, and storytelling naturally aligned with Lucky Brand’s aesthetic and tone. Rather than forcing a traditional campaign approach, we curated a group of creators whose work already reflected the relaxed, expressive energy the brand is known for.
We partnered with Lucky Brand to develop a creator-led campaign that felt authentic to the brand while staying true to the voices of the creators involved.
Our role focused on identifying and sourcing creators whose visual style, audience, and storytelling naturally aligned with Lucky Brand’s aesthetic and tone. Rather than forcing a traditional campaign approach, we curated a group of creators whose work already reflected the relaxed, expressive energy the brand is known for.
This was a post-heavy campaign, built with a lot of roto work, masking, and branded graphic elements to shape the visual style. We paired those edits with simple VO moments to help guide the story and bring the pieces to life.
Once selected, we worked closely with each creator to brief the campaign direction while leaving space for their individual style and creative instincts. The goal was to guide the work without over-directing it, allowing the content to feel genuine to each creator’s voice while still supporting the broader brand vision.
We partnered with Lucky Brand to develop a creator-led campaign that felt authentic to the brand while staying true to the voices of the creators involved.
Our role focused on identifying and sourcing creators whose visual style, audience, and storytelling naturally aligned with Lucky Brand’s aesthetic and tone. Rather than forcing a traditional campaign approach, we curated a group of creators whose work already reflected the relaxed, expressive energy the brand is known for.
Once selected, we worked closely with each creator to brief the campaign direction while leaving space for their individual style and creative instincts. The goal was to guide the work without over-directing it, allowing the content to feel genuine to each creator’s voice while still supporting the broader brand vision.
The result was a collection of creator-driven content that felt natural, visually cohesive, and true to both the creators and the Lucky Brand identity.
Client: LuckyBrand
Role: ACD | Director | Creator Partnerships
Location: Nation Wide
