I’m a director and visual creator based in California working across film, photography, and social content. I care a lot about the work, but I try not to take myself too seriously. The best projects usually happen when the process feels easy, collaborative, and genuinely fun.

I started out in photography over ten years ago just shooting whatever I could. That curiosity slowly pulled me into other areas like design, some early 3D experiments, and eventually filmmaking. I learned video from the ground up and over time directing became the natural next step.

At the core of it all, I just love creating. Whether it’s something small like a simple story post on Instagram or a full campaign that ends up on a massive screen in Times Square, the act of making things is what I enjoy most. That’s where I get the most satisfaction.

Today I work as an Associate Creative Director at CHANNEL while also directing and creating independently. Whether it’s a full campaign or something simple and practical, my goal is always the same: bring ideas to life in a way that feels clear, modern, and true to your vision while making the process enjoyable for everyone involved.