One of our cast members is a music artist, so we collaborated with the brand to use her song in the final edit. It added a layer of authenticity you just can’t manufacture. The visuals and her sound came together in a way that felt true to the world we were building.
Role: ACD | Director | Editor
Location: Los Angeles, California
For this spring campaign, we kept things simple: real friends, warm light, and a backyard music setup. The goal was to show the baggy denim in a way that felt lived-in and honest, so we mixed polished shots with camcorder clips, little moments, and whatever naturally unfolded.
For this spring campaign, we kept things simple: real friends, warm light, and a backyard music setup. The goal was to show the baggy denim in a way that felt lived-in and honest, so we mixed polished shots with camcorder clips, little moments, and whatever naturally unfolded.
One of our cast members is a music artist, so we collaborated with the brand to use her song in the final edit. It added a layer of authenticity you just can’t manufacture. The visuals and her sound came together in a way that felt true to the world we were building.
